UK Pavilion at Expo 2025 Osaka - International Content Design Services (ICDS)

His Majesty’s Government (HMG), has a potential requirement for the provision of International Content Design Services (ICDS) to support the delivery of the UK Pavilion (UKP) at Expo 2025 Osaka. Expo 2025 (“Expo”) will be taking place in Osaka, Japan. Expo will run from 13th April 2025 to 13th October 2025. This Expo is a World Expo, which is a global gathering of nations dedicated to finding solutions to pressing challenges of our time by offering a journey inside a universal theme through engaging and immersive activities. The overarching theme of Expo 2025 is “Designing Future Society for Our Lives”. Expo will welcome visitors from all over the world, allowing countries to build extraordinary pavilions and transform the host city for years to come. The UK is looking to deliver its pavilion with the theme of “See Things Differently – Tomorrow, Today”. HMG wishes to appoint a supplier to shape the concept, content and visitor experience for the UKP at Expo. HMG is seeking a dedicated, inventive, and inspiring creative supplier that will enable us to interpret the UK’s contribution to the theme to create the most original, inspiring and memorable visitor experience possible. HMG is targeting early November 2022 for the publication of the Contract Notice (this is subject to change). The Contract shall be split into two (2) Work Packages, (A) and (B). (A) will be a committed ask for the supplier to deliver upon award of contract. (B) will be a contract option, only commissioned by HMG if needed. HMG may terminate the contract after completion of Work Package (A). The contract term will run for an initial period of thirty-six (36) months, with an option to extend by up to six (6) months. Earliest estimated contract award is March 2023.
The requirement has an estimated total value of £1.44million (including VAT) and this value includes any available contract option(s) (i.e., Work Package (B)). This competition offers the awarded supplier the chance to be an integral part of the UK’s contribution to ‘Designing Future Society for Our Lives’ at Expo 2025 Osaka. Through participation at Expo 2025, the UKP aims to achieve the following strategic objectives: • Increase positive perceptions of the UK in Japan and globally; • Increase visitors to the UK; • Increase the propensity of people to study in the UK; • Develop collaborative relationships with other nations in the Asia-Pacific region and globally; • Support Key UK international policy priorities; and • Boost UK business in Japan For further insights into HMG's aspirations for Expo 2025 Osaka - see "Our Vision" - attached to this notice. This Prior Information Notice (PIN) is issued solely for the purpose of alerting the market to a potential upcoming procurement and it is not a Contract Notice or a commitment to buy. All information contained in this PIN is subject to change.