Food Purchase and Consumption data and analysis

Defra is looking to procure robust data on food purchases and consumption in Britain and to understand how this is changing in a rapidly evolving policy environment.

Recent inflation is leading to changes in food purchases and consumption for different groups of people. Moreover, in an era where there remains a high degree of concern over rising obesity and poor nutrition, there is a focus on households’ shopping baskets.

The UK has also seen a growing interest in alternative protein sources to traditional animal-based proteins, as consumers seek alternatives to traditional animal-based proteins. With rapid developments in this field, including significant support from private investors and industry, there is a critical need to fully understand the size, growth potential and opportunity for the UK market, including trends in consumer demand and uptake.