Export Campaigns PR Agency Requirement

The procurement of a new agency for PR services is vital to the successful execution of a more “retail” style of campaigning, as a means to create attention and build momentum around the present opportunity for national growth via exporting. The Department for International Trade (DIT) have set out an overall approach, proposing overarching and sector-specific “eye-catching” initiatives that will support our work across priority sectors including: • Agri-food and drink • Financial and Professional Services • Creative • Education • Digital / Tech • Consumer Goods • Clean Growth and key themes including:

1. Skills theme: Export Academy
2. Opportunity theme: Opening Doors (Trade deals)
3. Regional theme: Levelling up and the Union. DIT's vision is to deliver one unified campaign cutting across sectors and key themes, with one message: “Grow your business through exporting now”. This new tranche of “retail” campaigns marks a significant step change in the use of PR in DIT communications and marketing campaigns.