79342000: Marketing services
Detailed information about the contract
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VisitEngland, the national tourist board, legally incorporated under the Development of Tourism Act 1969 as British Tourist Authority (“BTA” or “BTA, the Licensor”), is seeking to award a three-year licence subject to an annual fee payable starting no later than 1 October 2022. The licence will enable the successful bidder (“the Licensee”) to undertake quality assurance assessments of tourism businesses in England for and on behalf of the national tourist board. Besides the assessment of establishments within the star-rated tourist accommodation schemes, this licenced contract opportunity also includes responsibility for the management of the non-accommodation schemes, including visitor attractions.
VisitEngland are particularly keen to work with the provider on innovation around advice and guidance that aligns in part to the Common Standards.
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