Accessibility Guides Initiative

VisitEngland (VE) plays a key role in facilitating an accessible and inclusive tourism industry.

In support of the Government’s ambition for the UK to become the most accessible tourism destination in Europe, VE wishes to improve the holiday planning experience for visitors with a wide range of accessibility requirements by advancing a two-part approach to enhancing accessibility information.

Lot One concerns VE’s longstanding Accessibility Guides initiative.

VE is seeking to create a partnership with a third-party partner (or supplier) who provides an established and trusted Accessibility Guides service for tourism businesses in England, where VE (and likely key stakeholders including Local Visitor Economy Partnerships) would act as a lead generator for the partner. The co-association of both brands would derive mutual benefit and generate a specific financial, or other, advantage, which is applied for the benefit of both parties.

In addition, VE may provide funding to the third-party partner (or supplier) to enhance the scope of the commercial arrangement, which would result in added value benefits for all.

Lot Two concerns accessibility features data and search filters for tourism distributor websites.

VE is interested in receiving expressions of interest from the market through this PIN process.