Customer Relationship Management System

The Combined Authority is investing in technology to transform how it, and its Local Authority partners, support businesses and individuals with support and funding. The system must sit within the Microsoft Architecture (as per the Combined Authority’s position as a Microsoft House) to support interoperability of systems and ease of use for employees. The primary objectives of the new system are to: • Provide businesses and individuals with an excellent customer service • Provide coordinated support to businesses and individuals through the sharing of appropriate information between the proposed system, and those used by the five West Yorkshire Local Authorities. • Integrate with existing Combined Authority Microsoft applications to ensure ease of use for officers. • Use integrations with other internal and external datasets to improve data quality, segmentation and targeting, marketing and customer communications.