Communications Research Framework

This procurement will establish a Framework to deliver research for Defra Group Communications Directorate.
The Framework will be for an initial 24-month period with an option to extend for up to 2 x 12-month extensions (2 + 1 + 1 term), subject to budget availability and service delivery .
The maximum Framework value is £1.5 million exclusive of VAT. This is a maximum possible spend for all research commissioned for the duration of the Framework and is not a guaranteed spend.
Research is central to Defra Group Communications Directorate. It allows us to better understand our audiences, exploring attitudes, preferred communications channels, and testing the resonance of potential messages/ creatives. It allows communications teams across the Directorate to tailor messaging and strategies to effectively reach and influence our audiences. Research is also used to measure the impact of communications against defined objectives, incorporating both low/no cost activity as well as paid-for marketing campaigns.
The tender will be broken down into three distinct Lots, split by research methodology. We require a supplier for each Lot who can deliver communications research, often at pace. Research projects commissioned under each Lot will vary in size and requirements for outputs. We work with a wide range of audiences in the UK and, for Lots 1 and 2, there is the potential of working internationally.